✅ Unique identity

The name and logo of your company and your products are your distinctive signature in a competitive market. Protecting them ensures that no one else can capitalize on your reputation. 

A protected brand inspires confidence in consumers. They know that your products meet high quality standards and are authentic.

✅ Charter of the French language

As of June 2025, only the filing of a registration application will allow you to use a mark in English or a foreign language in Quebec. Otherwise, you will have to translate your brand if it is in a language other than French to be able to use it in Quebec.

✅ Intellectual property

Registering your trademarks gives you exclusive rights to their use and allows you to prevent unauthorized use throughout Canada.

✅ Expansion and growth

In most markets, rights are created by filing an application for registration, not by being the first to use it.

By protecting your trademark, you create a valuable asset for your business. This makes it easier to expand your business and market your products to new markets.

✅ Avoid disputes

Protecting your trademarks can help you avoid a lot of problems.

Researching availability and protecting your trademarks from the start can save you from costly litigation and wasted time and money.