{"id":222,"date":"2021-06-15T15:25:00","date_gmt":"2021-06-15T19:25:00","guid":{"rendered":"https:\/\/jupiterx.artbees.net\/mobile-repair\/?p=222"},"modified":"2023-06-16T17:15:44","modified_gmt":"2023-06-16T21:15:44","slug":"comment-choisir-une-bonne-marque","status":"publish","type":"post","link":"https:\/\/gomintbox.ca\/fr\/comment-choisir-une-bonne-marque","title":{"rendered":"Comment choisir une bonne marque de commerce?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"222\" class=\"elementor elementor-222\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fe02639 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fe02639\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;73dab4d&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b02fb05\" data-id=\"3b02fb05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c2bbe6 elementor-widget elementor-widget-image\" data-id=\"1c2bbe6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/gomintbox.ca\/wp-content\/uploads\/elementor\/thumbs\/brain-scaled-pn9bux014zke6zbm6ei2rt5cuxb8svbvo7ptbcd9w8.jpg\" title=\"brain\" alt=\"Trouver une bonne marque\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2388de elementor-widget elementor-widget-heading\" data-id=\"a2388de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment choisir une bonne marque de commerce?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f38827 elementor-widget elementor-widget-text-editor\" data-id=\"43f38827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h3><\/h3>\n<h3 class=\"wp-block-heading\">Trouver un nom d\u2019entreprise ou de produit, toute une aventure!<\/h3>\n<h3>Cr\u00e9er une nouvelle marque est souvent plus compliqu\u00e9 que de simplement faire un brainstorm avec des amis et un verre de vin. La marque sert \u00e0 identifier et distinguer vos produits et services de ceux des concurrents, elle vous positionne sur le march\u00e9.<\/h3>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">La marque que vous choisissez doit \u00eatre strat\u00e9giquement consid\u00e9r\u00e9e, \u00eatre li\u00e9e \u00e0 la vision globale et refl\u00e9ter la mission et les valeurs de l&rsquo;entreprise. La marque doit \u00e9galement \u00eatre accrocheuse, m\u00e9morable, originale et unique, mais surtout, celle-ci doit \u00eatre <a href=\"https:\/\/gomintbox.ca\/marques-de-commerce\/recherches-de-disponibilite\">disponible<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elle sert \u00e0 identifier et distinguer la source d\u2019origine des produits et\/ou services d&rsquo;une partie d&rsquo;une autre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce n\u2019est pas tout d\u2019avoir une belle marque coh\u00e9rente. Les d\u00e9marches de cr\u00e9ation auront \u00e9t\u00e9 inutiles et seront \u00e0 recommencer si la marque n\u2019est pas enregistrable ou si vous n\u2019avez pas le droit de l\u2019utiliser sur les march\u00e9s d\u2019int\u00e9r\u00eat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une bonne marque doit respecter les \u00e9l\u00e9ments suivants, elle doit \u00eatre :<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Unique et originale<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Pertinente<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Simple et m\u00e9morable<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Disponible et prot\u00e9geable l\u00e9galement<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Bilingue et internationale (de pr\u00e9f\u00e9rence)<\/span><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2744365f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2744365f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;cd9395f&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_bg_x&quot;:&quot;50&quot;,&quot;jet_parallax_layout_bg_y&quot;:&quot;50&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37403046\" data-id=\"37403046\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62f7ce8a elementor-align-center elementor-widget__width-auto elementor-widget elementor-widget-raven-heading\" data-id=\"62f7ce8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">Qu\u2019attendez-vous pour passer \u00e0 la prochaine \u00e9tape?\u200b<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-137b0f25 elementor-widget__width-auto elementor-absolute elementor-widget elementor-widget-raven-button\" data-id=\"137b0f25\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;turn_to_popup_action_button&quot;:&quot;no&quot;}\" data-widget_type=\"raven-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\">\n\t\t\t<a class=\"raven-button raven-button-widget-normal-effect-none  raven-button-text-align-center raven-button-link elementor-animation-none\" href=\"https:\/\/gomintbox.ca\/contactez-nous\">\t\t\t\t<div class=\"raven-button-overlay\" ><\/div>\n\t\t\t\t<span class=\"raven-button-content\">\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"button-text-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"raven-button-texts-wrapper\">\n\t\t\t\t\t\t\t<div class=\"button-text\">\n\t\t\t\t\t\t\t\t<span class=\"raven-button-text\">\n\t\t\t\t\t\t\t\t\tContactez-nous\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t<\/a>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12a6e014 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12a6e014\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;19db0f3&quot;,&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;50&quot;,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_bg_x&quot;:&quot;50&quot;,&quot;jet_parallax_layout_bg_y&quot;:&quot;50&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f7d2f4f\" data-id=\"5f7d2f4f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2099310f elementor-tablet-align-center elementor-align-left elementor-widget elementor-widget-raven-heading\" data-id=\"2099310f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"raven-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-widget-wrapper\"><h2 class=\"raven-heading raven-heading-h2\"><span class=\"raven-heading-title \">Articles qui pourraient vous int\u00e9resser<\/span><\/h2><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1db86c elementor-widget elementor-widget-raven-posts\" data-id=\"5f1db86c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;query_posts_per_page&quot;:3,&quot;_skin&quot;:&quot;classic&quot;,&quot;classic_layout&quot;:&quot;grid&quot;,&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-grid raven-grid-3 raven-grid-mobile-1 raven-grid-tablet-2\" data-post-id=\"222\" data-archive-query=\"\" data-lang=\"\">\n\t\t\t\t<div class=\"raven-grid-item raven-post-item post-3232 post type-post status-publish format-standard has-post-thumbnail hentry category-marques-de-commerce\">\n\t\t\t<div class=\"raven-post\">\n\t\t\t\t\t\t<div class=\"raven-post-image-wrap\">\n\t\t\t<a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/gomintbox.ca\/fr\/5-raisons-denregistrer-votre-marque-de-biere-ou-de-brasserie\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"439\" src=\"https:\/\/gomintbox.ca\/wp-content\/uploads\/2024\/07\/Beer_trademark-registered-768x439.webp\" class=\"attachment-medium_large size-medium_large wp-image-3235 not-transparent\" alt=\"5 raisons d\u2019enregistrer votre marque de bi\u00e8re\" data-has-transparency=\"false\" data-dominant-color=\"795b42\" style=\"--dominant-color: #795b42\" srcset=\"https:\/\/gomintbox.ca\/wp-content\/uploads\/2024\/07\/Beer_trademark-registered-768x439.webp 768w, https:\/\/gomintbox.ca\/wp-content\/uploads\/2024\/07\/Beer_trademark-registered-300x171.webp 300w, https:\/\/gomintbox.ca\/wp-content\/uploads\/2024\/07\/Beer_trademark-registered-1024x585.webp 1024w, https:\/\/gomintbox.ca\/wp-content\/uploads\/2024\/07\/Beer_trademark-registered-1536x878.webp 1536w, 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class=\"raven-post\">\n\t\t\t\t\t\t<div class=\"raven-post-image-wrap\">\n\t\t\t<a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/gomintbox.ca\/fr\/marques-de-commerce-et-loi-96-au-quebec-comment-sy-conformer\"><img decoding=\"async\" width=\"768\" height=\"466\" src=\"https:\/\/gomintbox.ca\/wp-content\/uploads\/2023\/06\/AdobeStock_583485054-768x466.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-3049\" alt=\"Loi 96 au Qu\u00e9bec\" srcset=\"https:\/\/gomintbox.ca\/wp-content\/uploads\/2023\/06\/AdobeStock_583485054-768x466.jpeg 768w, https:\/\/gomintbox.ca\/wp-content\/uploads\/2023\/06\/AdobeStock_583485054-300x182.jpeg 300w, https:\/\/gomintbox.ca\/wp-content\/uploads\/2023\/06\/AdobeStock_583485054-1024x621.jpeg 1024w, https:\/\/gomintbox.ca\/wp-content\/uploads\/2023\/06\/AdobeStock_583485054-1536x931.jpeg 1536w, https:\/\/gomintbox.ca\/wp-content\/uploads\/2023\/06\/AdobeStock_583485054-2048x1242.jpeg 2048w, https:\/\/gomintbox.ca\/wp-content\/uploads\/2023\/06\/AdobeStock_583485054-18x12.jpeg 18w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/> <span class=\"raven-post-image-overlay\"><\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t<div class=\"raven-post-content\">\n\t\t\t\t\t<h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/gomintbox.ca\/fr\/marques-de-commerce-et-loi-96-au-quebec-comment-sy-conformer\">Marques de commerce et Loi 96 au Qu\u00e9bec: comment s&rsquo;y conformer?<\/a><\/h3>\t\t<div class=\"raven-post-read-more\">\n\t\t\t<a class=\"raven-post-button\" href=\"https:\/\/gomintbox.ca\/fr\/marques-de-commerce-et-loi-96-au-quebec-comment-sy-conformer\"><span class=\"raven-post-button-text\">En savoir plus<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La marque sert \u00e0 identifier et distinguer vos produits et services de ceux des concurrents, elle vous positionne sur le march\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":1570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"full-width.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creation-de-nom","category-marques-de-commerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment choisir une bonne 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