Protecting Your Clients' Brands: Introduction to Intellectual Property and Trademarks
Learn the basics of a strategy to protect your clients' trademarks in Canada, the United States and around the world.
Date and hour
On demand
Training whose eligibility has been confirmed by the Barreau du Québec for the purposes of mandatory continuing education, for a duration of 1 hour.
WHY ATTEND?
To demystify intellectual property and deepen your knowledge of trademarks
We like to demystify the world of brands and are able to put it into words in a simple and clear way for everyone.
Trademarks are an important asset and contribute greatly to the value of a company. They are a strategic investment that distinguish a company from its competitors. It is therefore essential to choose them carefully and to protect them adequately.
We will cover the following topics:
Introduction to trademarks and other types of intellectual property.
Learn to choose strong brands and check their availability.
Learn the basic principles, registrability criteria and the different stages of the registration process in Canada and elsewhere in the world.
Practical advice in developing a trademark protection strategy in Canada and internationally.
SPEAKERS
Experienced trademark agents at your service.
Unlike the majority of trademark practitioners, we focus 100% of our expertise on trademarks – We are trademark experts!
We create, validate, protect and manage brand portfolios in Canada and around the world. Our only goal is to give businesses a name that they can be proud of and that they can defend and protect if necessary.